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Media Alert/Photo Opportunity - Fire Fighters Raise Funds for Riskwatch - 02/13/06

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Contact:  Monica Hadden, Public Education Officer, (905) 763-8778

WHO?
Town of Richmond Hill Fire Department staff

WHAT?
Will be raising money and awareness for Risk Watch, a children’s injury prevention program, by having a Fire Fighter put in “jail” (a steel cage)

WHERE?
Just inside the Walmart store at 1070 Major Mackenzie Drive East (just east of Bayview Avenue) in Richmond Hill

WHEN?
On Monday, February 13, 2006 from 10 a.m. to 4 p.m.

WHY?
It’s a sad fact, but in Canada, injuries are the leading cause of death for children over one year of age. Most traffic injuries, drownings, fires, scald burns, chokings, poisonings, and falls suffered by children each year are not random "accidents;" they are predictable and preventable.

Risk Watch is the first comprehensive injury prevention program developed by the National Fire Protection Association (NFPA) for use in classrooms. Linking teachers with community safety experts and parents, Risk Watch effectively teaches kids and their families the skills and knowledge they need to be safe from unintentional injuries.

The Town has been involved in the program for just over a year and currently has the most schools in the Region participating with 16 elementary schools using the program in their curriculums. The program uses lesson plans, resource kits, exercises and various teaching aids designed to help students practice their injury prevention skills.

All proceeds from this event will be matched by Walmart. The Town of Richmond Hill Fire Department also partnered with Walmart last summer with a barbeque, which raised $1,000 in support of Risk Watch.
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