Richmond Hill Doubles Up On Awards
Town recognized by professional associations IEDC and EDAC for economic development marketing
RICHMOND HILL – Richmond Hill was recently honoured by two respected professional associations for its Economic Development marketing strategy and materials.
On October 1, Richmond Hill was awarded a Marketing Canada Award by the Economic Developers Association of Canada (EDAC) at its 2012 Conference held in Nunavut. And the very next day, during the 2012 International Economic Development Council (IEDC) Annual Conference in Houston, Texas, Richmond Hill was presented with an Excellence in Economic Development Gold Award.
“These are two prestigious honours for our work in promoting and showing why Richmond Hill is The Smart Place for Business!” said Mayor Dave Barrow. “We know Richmond Hill is a world class community rich with opportunities for both new and existing businesses, but it’s also nice to be acknowledged as such nationally and internationally.”
EDAC honoured the Town’s Sector Brochures with a Marketing Canada Award in the ‘under 4 pages’ category. EDAC is comprised of over 1,000 economic development professionals across Canada who work to enhance professional competence, advance economic development as a profession, and contribute to Canada's well-being.
IEDC awarded the Town’s new Community Economic Development Profile with the Excellence in Economic Development Gold Award in the category of General Purpose Brochure (population 25,000 – 200,000) based on the effectiveness of the promotion, innovation/creativity, quality and completeness of information. IEDC also credited the brochure’s effective creation of a positive image of Richmond Hill’s quality of life, cultural and educational attributes. IEDC is the world’s largest professional organization for economic development practitioners, with more than 4,500 members across the United States, as well as Canada, Europe, Australia, New Zealand, and other nations.
Following the completion of the Town’s Economic Development Strategy in 2010 and Sector Strategy in 2011, a marketing strategy was implemented in March 2012. The marketing strategy, branding and tagline of The Smart Place for Business were a true collaboration between Richmond Hill Council, Economic Development staff, the local business community, and external marketing consultant, The Letter M Marketing. Staff will be presenting both awards to Council at the October 22, 2012 Council Meeting.
To view the marketing materials please see attached Backgrounder: Richmond Hill Economic Development Marketing Materials
or for more information on Economic Development in Richmond Hill, please visit BusinessRichmondHill.ca
Backgrounder: Richmond Hill Economic Development Marketing Materials